Httpool partners with Spotify to expand audio advertising in Laos and Cambodia
Httpool has expanded its ad sales partnership with Spotify to include Laos and Cambodia, being the exclusive representative to manage Spotify's advertising offering in Indochina for brands of all sizes seeking to connect with their audiences. As the world's most popular audio streaming platform, Spotify offers a palette of innovative advertising solutions for brands to reach its highly engaged audience of young, influential streamers and leverage the rising power of streaming audio.
Anna Gorka, Spotify Partner Director, Httpool explained “Httpool is excited to become Spotify’s exclusive representative across multiple markets in Asia and thrilled to offer agencies unique advertising opportunities. We can see a lot of potential for advertisers in Laos and Cambodia, by opening a new, premium advertising solution. Spotify as a digital audio platform is bringing a new audience of users, an incremental reach where brands can improve their brand awareness.”
We are thrilled to expand Spotify’s relationship with Httpool and have them also represent our advertising business in Laos and Cambodia. Httpool will have full access to represent Spotify’s innovative and engaging audio, video and display advertising products across all sales channels,” said Sea Yen Ong, Spotify’s Head of Sales, Southeast Asia.
Advertising on Spotify
Fully localized, the Spotify platform offers advertisers a diverse selection of ways to reach their audiences based on campaign goals and how users are engaging with the platform. These include audio, video, and display ad experiences. Advertisers can reach logged-in audiences however they choose to listen as they stream across devices, including mobile, desktop, connected speakers, gaming consoles, and more. Globally, Spotify Free users spend an average of 2.5 hours each day listening to the audio on the platform through multiple devices.
END
For Press Query
Spela Marusic | Global PR Manager, Httpool | marusic@httpool.com
Rucha Bhalekar | Marketing Manager,APAC | rucha@httpool.asia
About Httpool
Httpool is an Aleph Holding company, representing leading digital media platforms across
Europe and Asia. It supports their growth as well as drives business results for traditional and
native advertisers across more than 30 markets. Based on their innovative set of technology
and performance solutions, seasoned vertical teams and extensive market know-how,
Httpool enables advertisers to connect with their audiences in the most effective ways,
consistently maximizing their ROIs. Leading media platforms such as Twitter, Facebook, Spotify, LinkedIn, Snapchat, Warner Music, Outbrain and Brainly appointed Httpool as their exclusive ad sales partner across selected European and Asian markets. Httpool is headquartered in the UK with offices spanning across Central Europe, the Nordics, Baltics and Balkans, Russia & CIS and Asia-Pacific. Aleph brands exclusively represent over 20 major global platforms in more than 50 markets worldwide.
www.httpool.com
About Spotify
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music.
Discover, manage, and share over 70 million tracks, including more than 2.2 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features including improved sound quality and an on-demand, offline, and ad-free listening experience.
Today, we are the world’s most popular audio streaming subscription service with a community of more than 345 million users, including 155 million Spotify Premium subscribers, across 178 markets. We are also the largest driver of revenue to the music business today.
For more information, images, or to contact the press team, head over to https://newsroom.spotify.com/.
Recent News
